There are so many email marketing tips on the Internet, and all of them tell you to provide good content. Have any of the articles ever mentioned what good content is and how to write it? This article will focus on the ways you can provide quality content to the subscribers of your email marketing articles.
People join your email list because they are promised valuable content with relevant information to your business. If you don’t start providing content that your subscribers find valuable, they will automatically unsubscribe. If you run a blog, website and have an email list, you are faced with a tough decision. Should your blog content and emails be different from one another? It is perfectly alright in some instances to give the same content in your emails as you would give your feed subscribers.
How do you spice up your emails that contain the same information as feed subscribers get? Add some one of a kind downloads and send out more emails that only subscribers are able to receive. You can also follow what you write in your blog. You can choose to do a roundup of articles you have written in the past week or write an email that highlights the best articles you have written recently.
Sell your stuff in your emails
The point of email marketing is to sell stuff, but the items you are selling are part of your content. Introduce your products to work as part of a tip, solution to a problem, or just bestow a piece of particular advice. You want your subscribers to receive the best and most ideal product choices to help them work with the content. Basically, you want your content to be written to work around your products and to help people make the initial decision that they need to purchase them.
You need to pay attention to how many of your emails are pure marketing and how many of them are solid content. You should be looking to follow an 80% content to 20% marketing ratio. This means, 4 out of 5 of your emails should provide people with pure content and not just basic advertising. However, this doesn’t mean you can’t sneak a bit of advertising into your footer. At the end of your content, install a footer where you can add a link to your product line.
When it comes to email marketing, you need to be sure of your successes and failures
Watch people’s reactions to different aspects of your emails. Look at how people respond to incentives you provide, subject lines you write, click through rates, quality of content, offers, frequency of readers and number of subscribers. Chances are the people who subscribe to your emails will tell you exactly what they like about your emails and what they don’t. Listen to what they say for optimal success!
When you approach email marketing with caution, you are setting your business up for success. It is imperative that you provide good content with minimal advertising in your emails. Use this article to help you gain the trust of your subscribers.
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