What Is SEO?

Many business owners will hear the phrase ‘Search Engine Optimization‘ (or SEO) from friends in the business community or even competitors and may consider it as a route to increasing sales, but what is SEO (search engine optimization)? Alternatively, a business owner may have tried ‘SEO services’ in the past, and found it either didn’t work as well as expected or was working, but no longer as effective – this article explains what Search Engine Optimization is, and why ‘new’ SEO is working better than ever.

Digitalalchemyinc experts in SEO have been working on search engine optimization and ranking web-site market before it was even called SEO.

This is a common question that most people, especially those who are either not familiar or new to online marketing might be asking. SEO stands for Search Engine Optimization. In layman’s language, the process of getting traffic from the search engines such as Google listings and Yahoo. Through this reading, I am going to give you facts about the SEO (Search Engine Optimization) business, the current market status of SEO as well as the future projections in this field. Our business Digitalalchemyinc is the best when it comes to SEO and digital marketing. Don’t bee afraid of making your business a success.

The major reason, as to why people get into the business, is to profit and expand their economic status. In the field of SEO (Search Engine Optimization) business, the rates of returns are promising. A recent research on SEO returns for a period of 12 months, shows that at least all the businesses had something to take home. However, the returns are varying depending on business hard work and skills in the field. For example, according to this research, 34% of the interviewed SEO’s said they received an amount less than $ 30,000 while another group of respondents, 17% said they received returns that were above $ 500,000.

Currently, SEO’s are handling more clients and businesses as compared to the previous years. Statistics show that about 40% of the SEO’s in the market handle at least 12 clients while 24% SEO’s handle at least 25 clients. Such large numbers of clients to handle leads to more audits to be done. Lots of tasks, reports, research and even more calls from the clients to be attended to. The high numbers of clients demand a high level of efficiency so that the clients can be assured of quality services.

Expert SEO’s have been using several marketing strategies to promote their businesses. Offline marketing, such as word of mouth has been cited by most SEO’s as the most effective marketing technique. This can be attributed to the trust level, business reputation, as well as relationships, built during the offline campaigns.

Alongside offline marketing, SEO’s also practice online marketing such as the use of LinkedIn and social media. However, most SEO’s have cited LinkedIn as the best option as compared to the social networks because it is better placed for lead generation and networking.


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